Why use Instagram? There are thousands of reasons! If you’ve been holding out for a while, now is the time to join the rest of the world and get on the social media platform! From its usefulness as a marketing platform to the creative expression allows to the social aspect, Instagram is a great tool.

Instagram Is Fun

There are a lot of reasons to use Instagram. But let’s not beat around the bush: Instagram is really fun. It’s a great place to express yourself, to keep up with friends new and old, and to explore your interests. The fact that so many people have the app says it all. People wouldn’t be using the social network if they didn’t like it.

Even if your goal isn’t to become an influencer and snag the best brand deals – although if you’re reading this blog, it probably is – Instagram is just all around a fun and uplifting place. Devoid of the politics and older relatives of Facebook or the infighting of Twitter, Instagram allows its users to really express themselves. You can discover so many new things on Instagram. If you’ve never even tried it, now is definitely the time.

You Can Make Friends

When people think of reasons to use Instagram, they often jump straight to influencer marketing. But before it was the world’s most successful marketing platform, it was simply a social network. And you can and should use it that way.

Instagram at its heart was built to connect people. So try it to get connected! Whether you’re expanding your interests or maintaining relationships, Instagram makes it really easy to keep up with your friends. Through stories and posts, you can keep in touch with people you might have otherwise lost contact with. You can also use it to make new friends or even enrich your own offline life.

Make real friends through Instagram

Sliding into someone’s DMs isn’t actually that weird, especially if you’ve been following them for a long time and you share some interests. Here’s a secret: most adults are just as hungry to make new friends as you are. Don’t let some hang-ups rob you of a new friendship! Just make sure you’re being respectful, and you may find it’s easier to make friends than you thought.

Another one of the many reasons to use Instagram is to find an offline community. A lot of social clubs will have an account (I found my choir through Instagram!) or a hashtag you can use. Research some places and activities to find out how you can enrich your life that way!

Instagram Makes Creative Connections

If, like me, you’re a creative mind, Instagram is definitely the place to be. It has a unique combination of being interactive, creating, and engaging. With visually appealing and interactive content, it’s a great network for nurturing your creative mind. It’s also great for expanding your horizons.

I’ve personally discovered quite a few recording artists I liked on Instagram and even gotten some art lessons. Depending on your interests, all it takes is a hashtag search to find some creative inspiration. What’s more, if your content is quality, you may make some friends and even successful business collaborations.

View this post on Instagram


A post shared by Lil Nas X (@lilnasx) on

Just look at Lil Nas X – he utilized the power of Instagram to literally break world records with Old Town Road! Now everybody knows his name and knows Old Town Road like the back of their hand. There’s no denying that Lil Nas X would not be where he is today without the use of social media, in particular Instagram and Twitter. Those tools were crucial in developing his creative career – and they can be in yours, too.

You might not want to break world records, and that’s okay. But Instagram can definitely broaden your horizons and even lead to successful collaborations.

You Can Make Money

Let’s talk about the elephant in the room. Yes, you can make money on Instagram.

In fact, if you work hard at it, you can make a lot of money on Instagram. While you won’t get there overnight, the platform offers a unique business opportunity for would-be influencers. All you have to do to make it big on Instagram is try.

Of course, there are strategies and tips that can make your ascension to influencerhood a lot more successful. Try optimizing your post times, using an Instagram manager, and targeting popular hashtags. But anybody can make an account. There’s no prerequisite for a rise to the top.

Pinning down a niche and focusing on building a tight-knit community within that niche is all you really need to begin making money on Instagram. Like anything else, it will take hard work and dedication before you can really start to make money. But it is possible.

Even if you’re channeling followers to another venture such as a Youtube channel or online store, there are gains to be had from Instagram itself. Creating great content can generate its own rewards in this way. If that’s not a reason to use Instagram, we don’t know what is.

Instagram Marketing Is Successful

On the business side of things, if you’re a brand looking for effective advertisement, look no further than Instagram. If you don’t have an account already, you really should. The platform offers highly engaged users who are likely to trust any advertisement they may see on the app. Did you know that 63% of users log into the app daily?

That’s crazy high engagement. And if you engage in influencer marketing, you can turn that engagement into real-time profits. More than 86% of the world’s top brands have Instagram accounts and engage in Instagram marketing. Most of their target audience is already actively using Instagram. It makes perfect sense that advertising would be more effective when clients are already actively engaged.

View this post on Instagram

Tame the mane. @tresemme #tresnyfw #trespartner

A post shared by Tezza (@tezza) on


No matter your area of business, having an Instagram account is a great way to reach both new and existing clients. More and more, people are turning to it for news about their favorite brands. If you’re local, Instagram is a great way to solidify that identity and connect with your followers while you’re at it. If you want to reach new clients, hashtags and marketing campaigns are an excellent way to do so.

For brands, there are a million reasons to use Instagram, but perhaps the biggest one: that’s what your customers are already using.

There’s No Right Reason to Use Instagram

We could give you way more reasons to use Instagram. There are a lot of them. But it’s important to remember that there’s no one right reason. There’s also no one right way.

Whether you’re a brand, an aspiring influencer, or just someone looking to spice up your life a bit, Instagram is totally what you make of it. If you only want to use it to keep up with old friends, that’s fine! And if you want to use it to further your creative career, go for it. Instagram has so many possibilities for every type of person.

If you’re still doubtful, just give it a try. You never know what you’ll learn about yourself along the way. The only way to truly form your opinion is to try it yourself.

You May Also Like: