Were you a fan of the Instagram automation tool known as Social Drift?

Did you use their tool to build a decent following on Instagram and were shocked when it closed down? Wondering why it closed its doors?

In this Social Drift review, not only will we cover the tool’s most well-known features and why it closed down, but we’ll also recommend some alternatives.

There are still plenty of similar tools that you can use to build an audience on Instagram out there.

Let’s start with the basics.

What Was Social Drift?

Social Drift was an Instagram automation bot that was popular for a couple of years. You could use it to get followers, likes, and comments.

The company website claimed to create real followers and real activity, unlike the many bots that simply send fake followers to your account. Overall, Social Drift was quite similar to most Instagram bots, except for one notable difference.

Most Instagram automation tools have a negative rating on Trust Pilot, a public review platform. However, Social Drift actually had a positive rating on that platform.

It had an overall score of 4 out of 5 stars, with 66% reviews as “Excellent”. Although, on another platform, Repdigger, Social Drift has a “Bad” reputation score.

From what I can tell, customers had mixed opinions. It’s no wonder so many people are looking for Social Drift alternatives.

Social Drift Features:

To start, you would have to sign in with Instagram. The whole process would only take a couple of minutes. No need to enter personal information such as phone number, address, and whatnot.

When it comes to features, Social Drift didn’t really have any particularly special features. It offered customers the same services you can find in most Instagram bots today.

For instance:

  • Automate Activity (Follow, Unfollow, Like, Comments)
  • Smart Filters to Target Your Audience (Hashtags, Usernames, Locations, and More)
  • Turbo Mode
  • Artificial Intelligence
  • Proxy Support
  • Growth Reports
  • And several other features.

To give you an idea, the four activity services could be toggled in the dashboard. If you wanted, you could have all four run at the same time. Usually, it’s much better to have one or two at the same time, in order to appear more human.

The main way Social Drift attempted to stand out from the crowd was by using artificial intelligence to interact with optimal users and optimize your account. The software was supposed to be able to learn and adapt to your personal preferences. It wasn’t entirely clear how this worked, though.

The longer the AI ran for, the more it learned, and the better your results were. Combine this with the usual scripts, and you have the recipe for a relatively powerful growth tool.

Notable Features:

Personally, I liked the filters section. They had a lot of settings to configure, and you could even add custom limits to the actions.

For example, a max Like count, change activity speed, toggle profile quality filter, and whatnot. The fact that you could change the action limits and speed was a nice touch.


When it comes to using automation tools, you want to always keep the limits and speed as low as possible, at least at first.

As your account grows, you can gradually increase the speed and limits. It would seem suspicious if a dead Instagram account suddenly started generating tons of activity out of the blue.

Overall, what I liked most about Social Drift was the level of configuration. They allowed the user to control a lot of the actions and limits, which was a nice plus. If you lowered all the limits and only had one or two of the services activated at a time, it could lead to some decent growth.

Of course, only a small portion of the userbase did that. I believe the reason it closed down was that people were using it far too aggressively and triggering Insgram’s anti-spam detection systems.

Although it wasn’t announced, I assume the reason they closed was that Instagram asked them to do so.

Growth Reports:

Another useful Social Drift feature was growth reports. Not only could you see the live-performance and stats in the dashboard but you would also receive a weekly growth report. The report would include all kinds of metrics, such as…

  • New Followers
  • New Followers Today
  • Growth Rate
  • Followers Evolution
  • Follower Conversion
  • Live-Feed

How Much is Social Drift?

The Social Drift platform offered a couple of payment options. Although they did offer a free version, the paid versions were supposedly 50x faster.

  • 7 Days – $13
  • 30 Days – $39

The good news was they did offer a free 3-day trial, which was a nice way for people to test out the platform.

Speaking of tests, they also had a demo account. The demo basically showed how the dashboard worked.


Around 2018, Social Drift rebranded its platform from an Instagram bot to an Instagram optimization tool. Their key-selling point was AI-powered marketing tips. They offered unlimited optimization tips, on paid accounts.

Essentially, it was similar to a personal assistant, creating personalized suggestions for your account. The auto-activity was dialed back, and it became a tool primarily for optimizations.

I believe the rebranding was due to a warning from Instagram for using bots to generate activity.

The rebranding looked like an attempt to shift the focus to something else, but it didn’t seem to work because they did, eventually, shutdown. It only took about a year or so after the rebranding attempt for them to close their doors.

Notable Downsides:

Even though Social Drift did have some great features, it wasn’t perfect.

As I mentioned before, on one review-platform their service got a terrible score, and many people were unhappy with the service. In this section, I’ll mention a few of the most notable Social Drift complaints.

Unstable Performance 👎

The most common complaint is about the lack of activity and results. A lot of users bought the paid membership, enabled the bot, and were disappointed to see very few results.

Either the activity was too slow and generated to new followers, or it never even started in the first place.

There are lots of comments mentioning this issue, and it leads many customers to believe the software was a scam. Some people even say they lost followers after enabling the software.

Unreliable Customer Support 👎

Another issue that is talked about in a lot of Social Drift discussions is customer support. It seems like the customer support wasn’t good and it took days to receive a response.

More importantly, refund requests were being ignored completely or rudely dealt with. You can find plenty of people complaining about Social Drift customer support online. It was a struggle to receive refund requests too.

Not Endorsed 👎

You might have noticed their website has logos of companies such as Forbes, Mashable, Entrepreneur, and others. These are supposed to be companies that endorse Social Drift. They even claim to be an official Instagram partner.

Not endorsed by any of these companies.

The problem here is none of these companies officially endorse Social Drift. They’re using other company’s logos to create social proof where it doesn’t exist. I don’t think that’s legal.

I noticed the logos lead to article-links where Social Drift is mentioned somewhere in the article, rarely being the focus of the article. Definitely not an endorsement. They even had the Mcdonald’s logo on there!

Social Drift Alternatives:

I promised some Social Drift alternatives and here they are.

1 – Kenji 

Kenji is a really cool tool but it’s not nearly as aggressive as Social Drift. While Social Drift offered all the four major services (Follow, Unfollow, Like, and Comment) Kenji only focuses on Likes. What this means is Kenji only auto-likes content on Instagram on your behalf.

Why is this good? It might seem like you won’t get many followers from only liking content, but in the long run, it’s actually much safer and beneficial. Instagram doesn’t ban people from liking too much content, so Kenji operates in a safe area. There’s no real risk of being banned.

It kind of sends out mass pings, and they’re bound to bring back some people to your profile. Think of it as an indirect way of marketing to people. And from what I read, it works quite well. They also have a free three-day trial, so you can check it out with no risks.

Another similar platform you can check out is Kicksta.

2 – Upleap 

Upleap isn’t exactly an Instagram bot, it’s more like a human-based social media marketing platform. Instead of using scripts and bots to create activity, Upleap hires people to generate activity on their customer’s accounts. The system is a little more complex than that, but that’s a general idea.

Although it’s pricier than the bots, it includes more features, and there is more potential for faster Instagram growth. The reason for this is because the people in charge of your account generate more activity, for example, they can follow similar users, like content, and they can even leave comments.

So it’s like outsourcing your daily social media tasks for a fraction of what it usually costs to hire a full-time social media marketer. And you also have access to awesome growth reports. Well worth checking out.

Final Impressions:

Overall, after reading this far, you probably already have a decent idea of what Social Drift was all about. The truth was it was an okay Instagram automation tool and it did help quite a lot of people grow their accounts. I wouldn’t say it was a scam.

But it wasn’t that great, either, as I mentioned in the downsides section. I feel like they might have gone a bit too far with their bot and that’s what led to the fall.

Although I wasn’t able to confirm it, Social Drift may have been linked to the same guys who made Social Steeze and Social Envy.

These guys operated a network of Instagram automation tools and were sued by Instagram, resulting in the shut down of all their tools.

It’s unclear if Social Drift was a part of the same network, but it does have a similar name as the other tools, and it went dark around the same time. Not to mention the website, services, and description are almost identical.

Thanks for taking the time to read our Social Drift review. I hope you learned something new.