You may know about reposting on Instagram in the form of complaint. But using reposts isn’t just a good way to share your interests, it’s a good way to increase your Instagram profile traffic. So forget everything you thought you knew about reposting on Instagram. Here’s why you should and how to get started.

Reposting on Instagram Is Different Than Stealing Content

First things first, let’s talk about what reposting on Instagram actually is. It’s just sharing somebody else’s post, right? Yes and no. Nobody is telling you to steal work and pass it off as your own. Not only is this straight-up bad Instagram etiquette, it’s actually illegal and can get you sued. When you’re reposting on Instagram, you’re taking someone else’s content and highlight it on your own profile with due credit to the original content creator. Be mindful as well that the content creator is okay with people reposting their content – remember, they own it, and if they don’t want anyone sharing their content, you could potentially end up in some legal trouble. 

A repost on Instagram by sonybbcearth of a temple in India.

With Instagram’s latest story features that allow you to add posts to your story, reposting on Instagram is easier than it’s ever been. It even automatically tags the original content creator in your story. That means there’s absolutely no excuse for stealing content. Cover yourself and make sure you always give proper credit! 

How Reposting on Instagram Can Boost Profile Traffic

Reposting either to your story or profile page is a good way to get more profile traffic, but not for the reasons you may think. Reposting on Instagram can bring your post to the attention of the original content poster. And if you add some valuable commentary or insight, they may repost your repost or even an original post of yours. People on Instagram are generally open to community and sharing content, and lots of creators love seeing how people use their material.

You can also use hashtags with your Instagram repost to get in on active conversations happening on Instagram. Don’t be shy – add your two cents to whatever’s going on. Reposting on Instagram shows that you’re an active member of your community with your thumb on the page of current events. Look for other reposts as well; if something struck you, chances are it’s also appealed to somebody else.

The Rules of Reposting

Now that we’re clear on why reposting on Instagram is a good idea, let’s talk about the rules of reposting. Reposting etiquette is generally pretty stable and clear, but just in case, let’s review:

  1. Ask Permission to Post

The first and most important thing is particularly true for artists, but it’s good general practice. Ask permission to repost. Some photographers, artists, and poets are understandably upset when their work is reposted – especially without credit. Not only is it rude to do this, remember that they legally own the copyright to their work (yes, even when they’ve shared it on Instagram) and you can get in trouble for reposting without permission. If you’re just adding the post to your story, this isn’t such a big deal, but if you want to save it and share it on your page, it’s always better to ask.

2. Always give credit to the creator.

 We’ve already covered this, but just in case: Always make sure you give clear, visible credit to the content creator. Don’t just slap your logo on something and try to pass it off as your own. Not only will creators appreciate your work more, it protects you legally. Remember what happened to the hugely popular comedy account @fuckjerry? You don’t want that to be you.

3. Don’t edit reposts.

If you’re reposting a photo or a drawing, don’t change the physical look of your repost. Unless you have explicit permission from someone, editing the photo on your repost can be rude to the artist. It basically says, “Hey, I could do this better.” They put it on Instagram just as they wanted, so leave it that way.

4. Add something useful

When you repost on Instagram, try to add something to the conversation. If you’re reposting something politically charged, make your own opinion known, or otherwise what you think of the thing you’re reposting. It will make your own profile stand out more if you’re participating in a tangible way, rather than just recycling other posts.

5. Don’t only use reposts.

Reposting is great, but your followers are following you for a reason. They don’t want to see a wall of other people’s posts. Mix it up with original content. That way, when followers see a repost, they know that you’re really into whatever you’re sharing. 

6. Vary it with Instagram posts and stories.

Use your Instagram posts and your stories. Instagram stories has a great feature that allows you to share posts through your story. Make ample use of it, but change it up with traditional Instagram posts, too! Shine your light on people you think deserve the love. 

The Best Apps for Reposting on Instagram 

Reposting isn’t too complicated to figure out, but the good news is it can be even faster than you thought. If you want to start reposting on Instagram, there are plenty of apps available for you to use out there. A lot of these apps also help you give credit the right way so you don’t need to worry about it in your profile. Here are our top three picks: 

  1. Repost for Instagram (iOS and Android)

This app allows you to save and repost photos and videos, and it has a built-in option for giving credit to the content creator. It’s a tested favorite, with editor and sticker options to boot. Repost for Instagram is free for x amount of time, at which point the subscription will turn into a paid monthly fee.

2. Save and Repost for Instagram (Android Only)

This Instagram repost app also works as an Instagram downloader. You can download any photos and videos you want to save them for future use. Just upload them to Instagram and you’re good to go!

3. Repost via Instant (iOS only)

This reposting app is another straightforward and easy to use. Just copy and paste the link of the post you want to highlight and voila, you’re ready to go! Available on iOS and Android. 

How Reposting on Instagram Helps You

Reposting on Instagram is a great practice if you want to share content with your friends and followers, but it can also help increase your own profile traffic. Using an Instagram repost, you can find your footing in certain conversations and you may even get noticed by larger profiles. It’s a great way to share content and join in on conversations happening on Instagram. It also helps you vary your own content and can even get your followers involved. 

Whenever you repost on Instagram, make sure you adhere to proper reposting etiquette. Whenever you’re dealing with someone else’s content, make sure you fall strictly within Instagram’s guidelines as well as legal ones. Ask permission to repost, especially if you’re sharing art, and always give credit. Reposting on Instagram is a great way to share what we love. Just make sure you’re also using respect.

Plenty of apps can help you get started reposting on Instagram, so try it out and see what happens.