Looking for content ideas and wondering what to post on Instagram?
Join the club.
Instagram has proven itself to be a valuable and impressive advertising option for today’s businesses.
Any social media channel with more than a billion users worldwide clearly has some sales potential. What’s more, the people on Instagram aren’t just active on the platform; they’re also actively engaging with brands and businesses – ready to take advantage of the latest deals or discover new products.
If you’re not already exploring the benefits of Instagram for your business, then you could be missing out on a ton of opportunities to reach a dedicated and lucrative audience.
The good news?
Developing an Instagram strategy is easier than you’d think.
In today’s article, we’re going to help you to come up with content ideas for your Instagram, perfect for whatever niche you’ve decided to tackle.
Here’s all the inspiration you need to do it for the ‘Gram.
What To Post On Instagram: Create The Right Content Mix For Your Niche
With a higher engagement rate than practically any other digital channel, Instagram is like gold-dust to marketers. However, it’s important to remember that there’s a lot of different kind of content that you can produce and share on Instagram.
We’re not just talking about #Selfies and snaps of your lunch. Instagram is packed full of everything from How-To videos that enlighten customers to inspirational quotes. The key to success is finding out which mixture of options works best for your Instagram niche.
While one particular type of content, such as Instagram Stories or Instagram Live, might drive the best engagement. You’ll usually be able to attract a wider range of customers if you use a combination of different material. With that in mind, make sure that you consider putting a handful of the Instagram content ideas we cover below into your schedule.
1. Show Off What You Can Do With Product Posts
If you’re using Instagram to advertise your brand, then one of the most obvious content types you’ll need to consider is product posts. Sharing content that features your products in all of their glory – whether it’s a video, an Instagram Story, or a photo, will help you to drive sales and promote your brand. These posts can focus either entirely on your product, or on what people can do with your items. For instance, check out this post from @KitKat’s Instagram.
When it comes to figuring out what to post on Instagram, remember that too many product posts can make you look spammy and “corporate.” With that in mind, you need to make sure that you’re not just constantly advertising to your followers. Give them some education, entertainment, or inspiration alongside your product posts.
Remember to include rich and informative captions too. For instance, the post from KitKat above shows people how to make a delicious new snack that incorporates the product, rather than focusing on it exclusively.
2. Go Behind the Scenes
Whether you work in a cluttered office building, or from the comfort of your own home, some of the best content ideas for your Instagram will involve showing people what’s going on behind the scenes. People like to get the insider scoop on their favorite brands, after all.
A behind-the-scenes post is a great way, to be honest, transparent, and “human” with your audience. It’s a chance to remind your followers that you’re not just a faceless corporation – there’s someone behind the content that’s making ends meet too. If you’re nervous about showing people what goes on behind the scenes for too long, you can always post that content exclusively in your Stories instead.
That way, you know your audience is only going to see your raw posts for a maximum of 24 hours. For your regular posts, you can focus on making your products look pristine like @Allbirds does here:
3. Go Live!
Just as behind-the-scenes content can improve your relationships with your customers by allowing you to share more genuine and authentic material, “Live” video can do the same thing. Live video is exceptionally engaging because it’s only available for a limited time, which means that your audience will feel like they’re part of an exclusive community.
Additionally, users on Instagram that are tuning in to your life content will be able to interact with you in real-time and ask any questions they might have if they get involved as soon as they receive their push notification. You’ll also have the option to post your live video to your Instagram Stories and Highlights after, which gives you extra content for your profile, and better social proof.
To make the most out of your live content:
- Help customers to plan for it by announcing a date in advance
- Make sure you practice before you broadcast
- Include a preamble before you start to give users time to join
- Give yourself plenty of lighting and reduce background noise
4. Repost UGC (User-Generated Content)
No matter what kind of Instagram niche you’re involved with, there’s one kind of content that always performs well – and that’s the material that your audience produces themselves. User-generated content is some of the most persuasive material you’ll have access to. It shows that your community is engaged with your brand, and it also demonstrates that you care about your customers.
User-generated content can be shared to your page in an easy way to promote your brand in both a practical and subtle way. Check out this UGC post that Oreo reposted on their page from @StillHungryForMore.
It simultaneously shows followers on Oreo’s Instagram what they can do with the company’s product, and highlights that Oreo is out there listening to their customers too.
Encourage your customers to give you plenty of UGC by letting you know what kind of content you love to see and providing a branded #hashtag that they can attach to their image if they want it to appear on your profile. Don’t forget to get permission before you post anything produced by another user, though.
5. Announce new business/product updates
Some of the simplest content ideas for your Instagram center around keeping your consumers up-to-date with what’s going on with your brand. Just as you use pictures and videos of your product/service to draw more attention to what you can do for your audience, don’t forget to share any milestones or upcoming changes in your business too.
Speaking to your Instagram audience about potential updates to your product ahead of time could help you to make better business decisions. For instance, you could run a poll on Instagram Stories that asks your customers what kind of product they like best, then funnel more of your money into the option that wins.
You can also use Instagram as a place to share significant milestones in your product’s evolution. For instance, celebrate with your audience when you sell your 1,000th item.
6. Run A Contest Or Giveaway
Another fantastic idea if you’re wondering what to post on Instagram, is to run a competition, giveaway, or contest. After all, everyone loves an opportunity to win something for free.
Contests get people talking about your brand and interacting with your business. What’s more, they can also generate excellent user-generated content and social proof for your profile, particularly if you contact their winners after they receive their prize.
For the best results from your contests, make sure that you think carefully about the kind of prizes that are most relevant and appealing to your specific Instagram niche. You don’t want to offer just any old general bonus. Your best option might be to offer one of your particular products for free, as this will allow you to ask your winner for a review of what they think about the item when they receive it too.
@Leifproducts regularly run contests and giveaways to get people talking about their brand.
If you have any particularly close connections with other brands in your area, then you could even team up with them to do a combined contest or giveaway.
7. Make Every Moment Count with Seasonal Posts
If you’re struggling to keep up with consistent content ideas for your Instagram – particularly when most businesses post about once per day, you can always take advantage of the season. Customers from all backgrounds love getting into the holiday spirit, and you can celebrate with them by creating seasonal posts that are relevant to your industry.
@Luggageguy on Instagram regularly asks his followers what they’re going to do for their next summer or winter vacation, to get them planning their trips. He’s not afraid to use plenty of hashtags to spread the reach of his content too, like #TommyBehama, or #LiveThisIslandLife
Remember, seasonal posts don’t have to revolve around a big celebration to be effective. You can get great results from your followers by posting about anything from #HolidaySeason to #NationalIceCreamDay
8. Get Inspirational with Quotes
If you don’t have the energy, or the camera skills to constantly post beautiful photos and videos every day, then you can always break your grid up with a few text-focused posts too. There are plenty of tools online like Canva that will help you to design beautiful backgrounds for your inspirational quotes, which will ensure that they blend perfectly into your profile.
The right quote will motivate and inspire your audience, leaving them feeling a deeper connection to your brand. What’s more, because you only have to type a few words into a box, quotes are some of the simplest content ideas for your Instagram.
As with most things, the key to success is simply making sure that you choose a quote that matches your Instagram niche.
9. Partner with Influencers and Other Brands for Content
If, after all the ideas that we’ve covered so far, you’re still wondering what to post on Instagram, why not seek some expert help? Influencer marketing is one of the best ways to get some additional credibility and attention for your brand.
Influencer marketing involves working with someone who already has significant sway over your target audience to boost your chances of success. For instance, luxury lifestyle brand Chaos frequently uses this strategy to gain more credibility for their products.
You don’t need to work with a huge celebrity influencer to get results from these kinds of campaigns. Even smaller influencers with just tens of thousands of followers can make a big difference. Sometimes smaller influencers have a bigger impact, because they’re more likely to engage with their audience.
10. Ask Questions and Offer Answers
Finally, if you’re looking for a quick and simple way to give value to your followers, then a good Q&A is a great option. By asking questions and providing answers, you can show your Instagram niche that you’re a thought leader in your space. You’ll also encourage more people to follow you because they’ll know that they can rely on you for useful information.
One option is to add the Questions sticker to your Instagram Stories to solicit answers from your customers to questions that they might not know much about. Another solution is to set up a quick live session where your customers can interact with you and discuss a particular topic.
You can even simply write out a question and answer on a text-based post and publish it on your Instagram feed. It’s totally up to you. Just make sure that the information you’re providing is the kind that your audience wants.
What To Post On Instagram: Be Diverse With Your Content And Consistent With Your Voice
Consistency is vital on social media, as you want your audience to become familiar with your brand and voice. However, that doesn’t mean you should be posting the same material all the time. Now that you’re finished reading this post, you should have plenty of ideas on how to delight your Instagram niche the next time you lack in inspiration.
As usual, you can also rest assured that SocialFollow will be here to help you make the most out of your Instagram content. Stay tuned for tips and advice.