Wondering if Instagram quotes might be an excellent way to add some volume to your social content?

You’ve come to the right place.

Let’s face it, there are few things tougher than coming up with constantly fresh and interesting material to share on your Instagram profile.

As one of the most popular social media channels available, Instagram is a great way to reach your target audience. The trouble is, there are also millions of other brands, just like you, who are vying for the very same attention. Standing out on Instagram means that you need not only a great selection of photos, videos, and stories but a consistent posting pattern too.

If you fail to stick to a schedule of publishing fantastic content and Instagram captions, then you’re going to lose your hard-earned audience.

Instagram quotes could be the answer.

More than just “filler content,” Instagram quotes help you to showcase your unique personality, spruce up your captions, and transform your profile bio.

Here’s your guide to using quotes for Instagram.

The Benefits of Using Instagram Quotes

Before we begin looking at how you can use quotes for Instagram, let’s explore why you would want to use this strategy.

At first glance, quotes don’t seem like a fascinating concept. A lot of people think of these posts as the kind of content that influencers use when they’ve run out of other ideas. However, the truth is that quote content can be just as valuable at earning engagement as any other material.

Let’s look at the facts shall we:

  • Quotes are easy to digest: As bite-sized pieces of content, quotes for Instagram are a great way to capture your audience’s attention with a meaningful message, without overwhelming them. That’s important when you consider the fact that the length human attention span is only around 8 seconds.
  • Quotes trigger emotional responses: Just like images and videos, Instagram quotes can trigger an emotional response in your customer. Just look at this example below:

  • Quotes reflect your personality: The kind of quotes you choose to share will have a massive impact on how people perceive your brand. This is your chance to show off your unique nature in a simple and effective way.

Also, it’s worth noting that Instagram quotes are easy to create and post. We’ll show you just how simple it can be to use this strategy in a moment.

First, however, let’s look at some of the ways that you can use your Instagram quotes.

1.     Use Instagram Quotes to Engage Your Followers

Instagram quotes are just like any other material in your social media strategy. They’re an excellent way to engage your audience and develop the connections that you have with your followers.

For instance, look at your Instagram captions – those little bits of text that you include with each picture you post on Instagram. Without those, your audience wouldn’t have a lot of context into what they’re looking at. The context you provide makes it easier for your audience to relate to you when they see your pictures.

Instagram quotes can have the same effect. The difference is that they’re providing context on your brand, rather than focusing on a single image. Look at this #Quote post from Aesthetics of Joy. The message, plus the bright colors and unique font, highlight the kind of audience that the company as reaching out to – those who want to bring more happiness into their life.

View this post on Instagram

How often do you find yourself doing the acceptable, appropriate thing, while some piece of you is pulling in the opposite direction? 🤷🏼‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s natural to feel this tension. We’re social creatures, and we want to feel like we belong. 👯‍♀️ And sometimes it can feel like the easiest way to belong is to follow the rules. Don’t ruffle any feathers. Shush the quirky parts of ourselves, the ones that want to do the silly dance moves or paint a rainbow on the garage door or jump into the ocean with all our clothes on. 🤸🏽‍♂️🌈 Pretend those parts don’t exist. But those parts never actually go away. And the truth is, we all have them. 🎭 (Yes, even the most buttoned up friend whose house always looks like it’s from an issue of Martha Stewart magazine.) 🏡 And when we embrace joy over propriety, we not only get to experience all that joy — we give everyone else permission to do so as well. 💕

A post shared by Ingrid Fetell Lee (@aestheticsofjoy) on

Use your quotes for Instagram to give your followers an insight into your company that they can connect with.

2.     Use Instagram Quotes for Social Proof

Social media channels like Instagram can be an excellent environment in which to prove yourself to your target audience. Often, when customers go searching for testimonials and reviews about new brands that they’re not familiar, the first thing they’ll do is check social media.

If you can overlay a quote taken directly from one of your customers onto a picture of them happily using the product, then you’re sure to earn some attention. Instagram quotes can also be an excellent way to align your social media strategies on multiple channels through customer testimonials.

For instance, with their quotes taken directly from Twitter, Tarte Cosmetics accomplishes three things. First, they give their customers evidence that other people love the products that they sell. Secondly, Tarte shows their followers that they’re listening to them. Lastly, these quotes highlight the fact that Tarte is active on other channels, in case you want to follow them outside of Instagram.


3.     Use Instagram Quotes to Get People Talking

The best quotes for Instagram are often emotional. They spark feelings in your target audience, which is why they’re so powerful and engaging. Use the right quotes, and you can even encourage your customers to start taking part in a conversation with your brand.

Take a look at Inc Magazine’s Instagram page for instance. The publication is constantly publishing quotes that encourage followers to join a discussion about some controversial topic or idea.

You’ll need to be careful when you’re using Instagram captions and quotes to encourage conversations. Sometimes, if you say the wrong thing, you can end up with angry followers, rather than people who are generating buzz for your brand.

However, post the right quote, along with a branded hashtag for people to mention when they’re referencing your brand, and you can get people excited about your company. You could even post quotes and messages direct from industry influencers, then link back to those celebs with an @mention.

4.     Use Instagram Quotes to Build Awareness

Another great way to experiment with quotes for Instagram is to use them to build awareness of the products and services that you have to offer. Most of the time, when you’re publishing pictures of your products and your customers on Instagram, you’re doing that to help people understand what you have to offer. However, an image can only tell people so much.

Ideally, everyone would click through to your website to find out more about the items that they want to buy. However, if they’re not at that stage of the buyer journey just yet, then an Instagram quote could help out. For instance, Casper regularly uses text-based posts on Instagram to highlight unique information for clients who want to learn more about the brand’s mattresses.

Just keep an eye on your Instagram profile. If it’s starting to look like your account is filling up with too much text, go back to posting images. You can always include additional information about your products in your Instagram captions also!

5.     Use Instagram Quotes to Enhance your Bio

Finally, remember that there are multiple ways that you can use quotes on Instagram. While the most obvious option might be to place inspirational and emotional quotes on your Instagram profile feed, you can also use the right messages to give depth to your bio too.

Your bio is where you introduce people to your company. Since you don’t have a lot of space to work with when you’re trying to tell your customers what your business is all about on your Instagram bio, a quote can be a space-saving solution. With just one quote, you may be able to introduce people to the heart and soul of your business.

Try to describe your entire business in a single quote and see what you come up with. Instagram bio quotes are one of the best ways to make your profile seem more human and authentic, even when you’re using Instagram for business purposes.

How to Use Quotes for Instagram with Templates

Now that we’ve covered some of the best ways to make the most of Instagram quotes, let’s look at how you can make your quotes fit with your aesthetic.

Remember, you can’t just post any old font on a white background – unless that suits the image you’re trying to create for your company. Instead, you may need a template that you can access whenever you want to publish a spiritual message or moving quote.

Fortunately, there are plenty of tools that can help you get the most out of your quotes for Instagram. Here are just some of our favorite options.

1.     Canva

Create Social Media Quotes with Canva

Canva is a go-to tool for Instagram users. With this fantastic image editing software, you can create templates for everything from Instagram Highlights to Instagram Stories and more. As an easy-to-use offering intended to suit businesses of any size or background, Canva is excellent whether you’re a huge corporation or a small influencer looking to spruce up your Instagram account.

With Canva, you can design unique backgrounds for your Instagram quotes, explore different kinds of fonts to suit your individual style, and even apply filters. There’s even the option to add custom dimensions if you want to. Don’t forget to add your Instagram username or branded hashtag to your post to remind people that the image came from you.

2.     ReciteThis

ReciteThis is another simple and straightforward browser-based tool that Instagram users can access to design their quotes for Instagram. All you need to do to create a new post is select one of the pre-made background themes from the ReciteThis collection, then press “Create.” From that point, you’ll have the option to upload your image to a range of social networks or download it to post to Instagram. Unfortunately, there’s no direct Instagram upload option yet.

The only major downside to this tool is that there is a watermark in the bottom of the image. However, since you’re downloading your content before you post it, you can always crop that watermark out if you want to.

3.     FaceGarage

Here’s another popular Instagram application that helps businesses and individuals to design custom posts for Instagram. You can either use one of the stock background images included with the app to create your Instagram quote or upload a picture of your own. Once you’ve got your background sorted, type in your quote, and adjust the formatting.

FaceGarage allows users to adjust numerous components of their quotes, including the text size, font style, and color. Once your image is generated, you’ll be able to download it (without a watermark). That means that there’s no editing necessary before you post your new material straight to Insta.

4.     InstaQuote

InstaQuote is a free app that offers plenty of great options to people who want to design and post fantastic quotes for Instagram. With this tool, you can either use one of the existing photos on InstaQuote’s database or your own images to begin designing your posts. Additionally, you’ll have the option to automatically upload your image to Instagram when you’re down editing. This is a massive benefit for people who are tired of downloading an image from another service and then having to upload it separately.

The biggest issue with this tool is that you will need to upgrade to the premium option if you want the broadest range of editing tools and fonts. However, the same could be said for a lot of free tools available with Instagram.

Using Quotes for Instagram in Your Social Campaign

It’s easy to overlook Instagram quotes as a way to fill the gap in your content strategy when you’ve run out of other, more creative ideas. However, there’s a lot more to quotes for Instagram than you might think. The truth is that if you use them correctly, the right messages, overlaid with the right filters and colors, can make a significant impact on your target audience.

With carefully planned Instagram quotes, you’ll be able to introduce your audience to the unique personality of the people behind your brand. This gives you a fantastic opportunity to build meaningful relationships with your target audience. What’s more, Instagram quotes and captions are also an excellent chance to show off your testimonials, highlight messages for influencers and more.

Are you using Instagram quotes yet? Tell us about your strategy in the comments below, and don’t forget to reach out to SocialFollow.co today for help making the most of your Insta campaign.