How are your Instagram impressions looking?
For those of you who aren’t familiar with the #Lingo of the Instagram marketing world, impressions refer to the number of people who see your content. Obviously, getting people to interact and engage with your Instagram material is far more valuable than just getting eyes on your posts.
However, the more you extend your reach on Instagram, the more chance you have of finding people who want to connect with your company. Remember, there are a billion customers available to reach out to – you might as well connect with as many as you can.
Unfortunately, Instagram reach isn’t as easy to master as you might think. In the face of the platform’s ever-changing algorithm, businesses need a consistent strategy for making their content stand out.
Fortunately, we’ve got some tips to help
Read on for your top tips on gaining more Instagram impressions.
Top Tips for Gaining More Instagram Impressions
1. Post at the Right Time for Instagram Reach
The latest update to the Instagram algorithm shows newer posts first. That means that it’s not just what you post that matters, it’s when you post it too.
So, how do you make sure that you’re posting your content exactly when your users are logging into their Instagram accounts? Well, it’s going to take a little trial and error. The first thing you can do is consider what time zone most of your followers are in. In the US, engagement on Instagram seems to spike between 10 am and 3 pm on Tuesdays to Fridays.
The worst day to post on Instagram appears to be Sunday – but this depends on the industry that you’re in, and the kind of followers you’re connecting with.
While studies into posting times can give you a basic overview of social media benchmarks, you’ll need to conduct your own research to find out when your community logs on. Fortunately, you can find all the information you need in Instagram Insights.
2. Start Cross-Promoting Content For More Instagram Impressions
One of the best strategies to expand your Instagram impressions and extend your reach is to cross-promote your content across other social platforms. Companies like Oreo regularly post the same or similar content on their Facebook and Twitter pages as they do on their Instagram feed.
Instagram gives users the option to automatically push the content that they create on Instagram to Twitter, Facebook, and other destinations. One particularly valuable location to re-use your content from Instagram may be on Pinterest.
After all, Pinterest is another highly visual social platform where people will be looking for pretty pictures and videos to share with their friends. It’s also one of the more underutilized social media platforms on the market today.
Remember, just because cross-promoting is a good idea sometimes, doesn’t mean that you should share everything you post on every platform. People don’t want to be bombarded by the same material on every channel. Think carefully about which of your posts will work well across different environments.
3. Add your Instagram Feed to Your Website
Looking for another strategy which automatically expands your reach? Why not try embedding your Instagram feed into your website. Your site is where your customers go to find out more information about your business and what you stand for. If you’ve spent a lot of time developing a unique aesthetic and personality on social media, it makes sense to link to it on your website too.
An embedded feed is an excellent opportunity to improve your Instagram impressions by directing people to your social pages. Additionally, if you have user-generated content to share from Instagram, your feed can act as a great source of social proof. Check out how Beardbrand uses its Instagram feed to really spruce up its home page.
If you don’t have space for a full Instagram feed on your website, why not look for other opportunities to extend your reach by implementing pieces of your Instagram content into your blog.
If you’re writing about something relevant to the image or video that you’ve shared on Instagram, it makes sense to direct people back to your social page. As well as improving your Instagram impressions, adding your personal images to your blog is also more likely to capture your audience’s attention than using stock images.
4. Make the Most of User-Generated Content
Gaining Instagram impressions is hard work. One of the best ways to improve your chances of success, without exhausting yourself, is to have some of your followers do the hard work for you. Next time you decide to run a competition to win something from your business, ask your customers to share user-generated content with a handy branded #Hashtag.
This will give you plenty of authentic images and videos to tap into when you want to double up on your social proof. What’s more, if your customers are sharing their own content with your brand hashtag to their communities, they’re improving the chances that new people will learn about your brand. Through the profiles of people in your community, you may be able to connect with new followers that you never would have found on your own.
Look at how @GlossyboxUk encourages customers to share their experiences when unboxing their monthly subscription packages. Every month, the company chooses a subscriber of the month and gives them a range of prizes in exchange for their picture. This prompts dozens if not hundreds of people to share stunning UCG content for glossybox to share each month.
5. Experiment with your Hashtags
If there’s one sure-fire way to extend your reach on Instagram, it’s with the right hashtags. Over the years, hashtags have proven themselves to be essential not just for Instagram impressions, but also better engagement too. All you need to do is figure out what kind of hashtag strategy works best for your brand.
Ideally, you should be using a combination of different tags to extend your Instagram reach as far and as wide as possible. This might mean experimenting with:
- Time-sensitive events that capitalize on an event #Summer2019
- Niche hashtags that have a lower search volume and a more specific audience #pugthuglife
- Community hashtags specific to your industry #eCommerce
- Branded hashtags for existing fans: #JustDoIt
Once you find a hashtag strategy that works for you, don’t just use the same ideas time after time. Mix up your hashtags and explore new ideas to boost your chances of reaching new people. This will keep you off Instagram’s spam radar and help you to connect with different niches too.
Don’t forget to make the most of geolocation tags while you’re at it. Tagging a specific area gives you a unique opportunity to connect with the people from that space.
6. Tune into IGTV
Speaking of experimenting with opportunities to extend your reach – why not try out different kinds of Instagram content too? You might not be getting the most Instagram impressions available to you by relying on standard photos and captions alone. It may be worth exploring the possibilities of things like Instagram TV too.
IGTV is still a relatively new concept on Instagram, but it’s gradually gaining ground – in some niches more than others. As Instagram continues to push this platform hard to all users, IGTV videos get a separate explore page on the Instagram app from the rest of the content that you share with your followers. This means that you can boost your chances of reaching a whole new selection of potential customers. You don’t necessarily need to be a movie editing expert to succeed on IGTV. Although your content should be relatively high-quality, most viewers will let you get away with shakier footage – particularly if you’re posting things like behind the scenes videos.
Experiment with your options on IGTV and see how it affects your Instagram impressions. If your followers like video but prefer something short-form, you can always switch to Instagram live and videos in your Instagram Stories instead.
7. Make the Most of Instagram Stories
If IGTV isn’t the right solution for you – Instagram Stories may be a better choice. Pretty much every brand online today can benefit from adding Stories to their marketing campaigns. Why? Because they give you a chance to show the authentic human faces that exist behind your brand logo. Stories give you a chance to connect with your customers on a deeper level, using brief, engaging content.
Instagram Stories are also excellent when you want to extend your reach because they appear above the news feed. Your highlights can instantly introduce your customers to who you are and what you stand for before they begin browsing through the rest of your content.
Whatever you do, if you want to gain attention with your Stories, make sure that your content isn’t boring. Use your Stories to show your customers what’s going on behind the scenes in your business. Provide exclusive giveaway details, discount codes, or sale information. You can even use stories to share details on a trending topic, like the Everygirl account does here:
8. Increase Instagram Impressions by Promoting your Top-Performing Posts
Once you’ve experimented with your Instagram content for a while and started to figure out which of your posts are having the best impact on your reach, double-down on that content. Instagram is constantly rolling out new features for its ad platform, and it’s definitely worth taking advantage of those promotional options when you can.
Ultimately, you won’t want to promote everything that you publish on Instagram, or you could end up looking overly corporate and #Fake. However, if you’ve had a particular post that really crushed it lately, consider giving that material an extra boost with the ad platform.
Since Instagram uses the same hyper-specific targeting parameters as Facebook, you shouldn’t have a problem using your best content to reach the people you want to connect with most.
9. Collaborate with Influencers
Finally, one of the reasons why extending your Instagram reach is so hard, is that it’s challenging to get anyone to pay attention to your company on social media when you’re just getting started. Fortunately, you can give yourself a much-needed boost if you’re willing to work with the right people. You can borrow the influence that other figures in your industry already have.
Instagram influencers are the secret sauce to developing your presence on Instagram. These unique people can give your brand a shout-out. That will automatically expand your reach, and gives your business more credibility too.
You don’t need to work with a world-famous celebrity to see the impact of influencers on your Instagram reach either. Micro-influencers can be just as effective at helping you to stand out in today’s hyper-competitive social media marketing space. Look for someone with thousands of followers (instead of millions). Then, see whether they’ll be willing to post a picture with your product in exchange for a freebie.
How are you growing your Instagram impressions?
Instagram engagement might be the most important way to measure the success of your campaigns. However, you can’t get engagement if you don’t have the reach to help your audience find you to begin with. The bad news is that there’s no magic formula to gaining thousands of Instagram impressions in a matter of minutes. The good news is that it’s easier to extend your reach than you’d think.
Remember that you can instantly upgrade your Impressions with the help of the team here at SocialFollow. We have a proven strategy which automatically expands your reach, without putting your Instagram profile at risk.
If you’re ready to find the #InstaFame you’ve been craving, reach out to SocialFollow.co today to start your trial. Don’t forget to stay tuned to our blog for more tips and guidance too!