When you first start out on your Instagram journey, you probably have visions of growing your audience quickly. You might think posting as much as possible is your best option for getting followers quickly. Or you might just be busy and forget to post on Instagram at all. How often should you post on Instagram, exactly? 

The exact mechanics of how often to post on Instagram can be difficult to pin down, with advice ranging from every few seconds to every few days. But one thing is clear: No matter how often you post, be consistent with your content. Without further ado, let’s dive in to talk about how often you should be posting on Instagram.

Consistency Is Key 

Before we take a look at some actual numbers, let’s talk about why posting consistency is so important. As anybody who works in marketing can tell you, brand trust is extremely important to effective advertising. Basically, you want your audience to trust you, and trusting your consistency is a part of that. If they know when to expect your posts, they’ll begin to anticipate them, and anticipation means you have people who are guaranteed to interact with your posts after they are announced. You’re not only proving that you’ve got consistently interesting content, you’re also proving that you’re reliable.

This is good not only for your brand recognition but your engagement rate. Creating loyalty in your followers is the first time to a solid community that will help you on your way to becoming an influencer (or maximizing your outreach, if you’re already one), and posting consistency teaches your audience they can rely on you in other ways as well. No matter when you choose to post, make sure it’s at the same time.

How Often Should I Post On Instagram? 

Now let’s talk some numbers. The most successful brands post on Instagram 1.5 times a day (How do you post .5 times?). If you want to replicate that success, you should post on Instagram between 1 and three times a day. 

Nobody likes to a hashtag hog, so don’t go over 3 times. Hogging a hashtag can actually have an adverse effect and make people associate you negatively instead of positively. Posting 20-25 times a day is not only unrealistic, it means people are getting lower quality work from you. Quality is always the most important part of your Instagram posts.

Instagram insights showing follower engagement

Whatever you do, don’t overcommit yourself and set realistic parameters. Posting on Instagram 3 times a day may seem easy in the summer when you’re doing lots of things and going new places, but when it gets rainy and cold and you’re mining your brain for ideas, it may not be the same. The last thing you want to do is start out strong and dwindle to a stop. It is always easier to post more than it is to post less. Keep that in mind when you decide on your post times!

Consider Your Posting Goals 

How often you post on Instagram has a lot to do with the goals of your business and/or brand. If you’re looking to establish yourself as an expert in your field, then posting more frequently throughout the day may make you come off as desperate. But if you’re more inclined to build a large fanbase globally and fast, then posting throughout the day can help you achieve that goal quickly. 

You also always want to put out quality content. Instagram users are much more likely to enthusiastically support rarer content of higher quality than a constant barrage of low-quality content. Even large brands that post many times a day, such as FashionNova, always post quality images relevant to their current sales or promotions.

Of course, Fashion Nova is a huge brand, and nobody expects influencers to post 10-15 times a day. However often you post, keep it consistent and high-quality, and you won’t have huge problems.

The decision of how often to post on Instagram is a strategic one, and it should be treated as such. Your goals in posting should reflect how often you end up posting.

What Are The Best Times to Post On Instagram?

The best times to post on Instagram mainly depend on your audience, and can also vary with the seasons. We’ll give you some numbers in a bit, but before you listen to us, remember to check your insights to see when people are most engaged. Time zones and age (are your followers in school or not?) can have a big effect on your posting times, and you want to make sure your posts are seen.

The best overall times to post on Instagram constantly change as the Instagram algorithm changes, so it’s important to keep up with this using your own research too. A recent study by Hubspot shows the best day to post on Instagram is Thursday between 2-3 PM, but also at 4 AM, 5 AM, and 11 PM. These are different times than last year, which just shows the fickleness of the Instagram algorithm. The posts garnering the highest engagement rates are generally the ones who have already built a solid brand of consistency.

Of course, if you don’t know when to post – ask your audience! Throw up a poll asking them what they’d prefer. That’s what Instagram stories were made for, so use them to your advantage. One of the main benefits of polls and questions is getting direct feedback from your followers. Don’t sleep on it.

There’s no question here – your audience has the main say. Although Thursday is the main day for Instagram likes, it may not be the best day for you and that’s just fine. Listen to your followers before data.

How to Handle It 

You’re ready to post daily, but you’re not sure how you’ll carve out all that time in your busy schedule. No worries. There are plenty of tools that can help you plan out your content days, weeks, and even whole months ahead to make the most of your Instagram posts. 

Using a graphic designer like Canva and Easil can help you create all your Instagram content in one go. Then take it to an Instagram scheduler like Later or Planoly to look at the layout of all your posts before they’re posted. Then simply schedule them, and you don’t have to worry about waking up at the best time to post for maximum engagement. 

Save time editing your photos by using a Lightroom preset (or a VSCO preset if that’s more your thing.) Use hasthagsforlikes to find trending hashtags and get your posts on the Instagram explore page. 

There are so many tools available to make your Instagram posts truly pop that handling your Instagram posts is no problem. If you can carve out an hour or two of free time, you’re well on your way to an Instagram page that rocks.

Create A Posting Schedule That Works For You

Like so many things with Instagram, the answer to the objective question might not be the best thing for your personal brand. When you’re deciding how often to post on Instagram, your audiences is hands-down the most important thing to consider. There are important factors like time zones and school schedules that may make YOUR statistics different than the stats of a major brand!

Check your Instagram insights regularly to keep up with the times your audience is most engaged, and if you’re stumped, run an Instagram poll to get your audience’s direct opinion! Consistency is the most important thing when it comes to posting times. Thankfully, there are plenty of apps that help you handle just that. Use an Instagram scheduler to make sure you never run out of content, but whatever you do – don’t overcommit yourself. It’s always easier to increased content than to decrease it.

There’s no simple answer to how often you should post on Instagram. Do your research and pick what works for you, and you’ll land on the right answer.

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